What is CBD?

Cannabidiol or CBD is a non-intoxicating component of the hemp and cannabis plants with enormous therapeutic potential. Although CBD doesn’t make people feel high like THC does, it’s causing quite a buzz among scientists, health professionals, and medical marijuana patients who are using CBD-rich products to treat a wide range of conditions—chronic pain, cancer, Crohn’s, diabetes, rheumatoid arthritis, PTSD, cardiovascular disease, anxiety, antibiotic-resistant infections, multiple sclerosis, schizophrenia, and more. Academic research centers in the United States and elsewhere are currently studying the effects of CBD on these and other ailments. Scientists refer to CBD as a “promiscuous” compound because it confers therapeutic benefits in many different ways while tapping into how we function physiologically and biologically on a deep level. Extensive preclinical research and some clinical studies have shown that CBD has strong anti-oxidant, anti-inflammatory, anticonvulsant, anti-depressant, anti-psychotic, anti-tumoral, and neuroprotective qualities. Cannabidiol can change gene expression and remove beta amyloid plaque, the hallmark of Alzheimer’s, from brain cells.


How does CBD work?

Hemp and Cannabis have been at the center of one of the most exciting—and underreported—developments in modern science. Research led directly to the discovery of an unknown biochemical communication system in the human body, the Endocannabinoid System, which plays a crucial role in regulating our physiology, mood, and everyday experience.

The discovery of receptors in the brain that respond pharmacologically to cannabis and hemp—and the subsequent identification of endogenous cannabinoid compounds in our own bodies that bind to these receptors—has significantly advanced our understanding of human biology, health, and disease.

It is an established scientific fact that cannabinoids and other components of cannabis can modulate many physiological systems in the human brain and body. Cannabinoids are chemical compounds that trigger cannabinoid (and other) receptors. More than 100 cannabinoids have been identified in the marijuana plant. Of these marijuana molecules, tetrahydrocannabinol (THC) and cannabidiol (CBD) have been studied most extensively. In addition to cannabinoids produced by the plant, there are endogenous cannabinoids (such as anandamide and 2AG) that occur naturally in the mammalian brain and body, as well as synthetic cannabinoids created by pharmaceutical researchers.

How CBD exerts its therapeutic impact on a molecular level is still being sorted out. Cannabidiol is a pleiotropic drug in that it produces many effects through multiple molecular pathways. The scientific literature has identified more than 65 molecular targets of CBD. What this means for you is that CBD can have a wide range of regulatory and healing effects in your body.

Take a minute and learn about CBD!

What is CBD? In 60 Seconds (Cannabidiol) CBD is short for Cannabidiol, a molecular compound that is a botanical extract of the industrial Hemp plant. Hemp is legally identified as a strain of cannabis that has 0.3% or less of THC. Hemp products are legal in all 50 states.

Why choose MÜRU?

What set’s MÜRU’s Hemp CBD apart?

MÜRU’s proprietary process renders the CBD in our products 100% water soluble. Cannabinoids are usually fat soluble which means they have to be fully digested in the small intestine before being absorbed into the bloodstream for distribution around the body. This means that you have to wait quite a while for relief. Water-solubility does away with that wait. Absorption happens through the soft tissues of your mouth and digestive tract for nearly instantaneous effect. It is also many times more bio-available than fat soluble CBD oils. This means that your body requires far less to get the same effect as with other CBD oil products.

Your health means everything to us. We came at the formulation of our products from every angle. Yes, we want them to be fast acting, potent and incredibly effective. But we also want them to be delicious and nutritious. Every ingredient is thoughtfully chosen to ensure that your CBD experience doesn’t add to your bodies stress load.

MÜRU HEMP is always:

  • No artificial colors

  • No artificial preservatives 

  • No sweeteners 

  • No parabens 

  • No chemical additives 

  • Hypoallergenic 

  • Safe for Celiac sufferers

  • Water Soluble

  • Sugar-Free

  • Organic

  • Fast acting

  • delicious

  • Non-GMO 

  • Safe for Diabetics

  • Vegan